As a part of the recognition, CSP has featured Pilot in an article in the December issue of CSP Magazine and in Outlook 2004, the premier edition of CSPDigital, a new digital magazine. The article, entitled “Customers First”, can be viewed in CSP's Archived Issues. (Note: You must have Adobe Reader installed to view the article. Visit the Adobe website for information on installing Reader for free.) Those with faster connections can also view the CSPDigital article, which includes a movie clip outlining Pilot's customer service reformation, on page 14 of the Outlook 2004 digital magazine. (Note: You must have Macromedia Flash installed to view the magazine. Visit the Macromedia website for information on installing Flash for free). For help with the digital magazine, and for more information on CSPDigital, please visit the CSPDigital webpage.

The award comes on the heels of a recent customer service reformation Pilot initiated over the past 18 months to extend customer service commitment. The new reformation centers on a system-wide "customer first" mentality by ramping up three key employee-focused initiatives: overhauling employee training, intensifying the existing mystery-shopper program, and improving the customer service team and related technology at Pilot headquarters.

The award was presented in Scottsdale, AZ at the annual Outlook Conference put on by CSP in partnership with the Leadership Network Corp. The Outlook Conference is the premier top-to-top industry conference which brings together 350 leading retailers and suppliers for four days of relationship building and discovery. Convenience store operators and supplier sponsors share new ideas and solutions to industry issues while participating in activities that promote networking and relationship building.

Convenience Store Petroleum Magazine is published by CSP Information Group, Inc., one of the leading media companies in the convenience store and retail petroleum industry. CSP Magazine has earned seven editorial awards in the past two years. CSP also publishes CSP Daily News, recipient of the Best New Web Publication by the American Society of Business Publication Editors, and sponsors numerous other industry focused events. For more information about CSP, call 630-574-5075 or visit www.cspnet.com.